At Genpact, Freshers can apply for Marketing Campaign Specialist


Candidates who are looking for a career hike in their life can apply for the job. Genpact is a learning company who is going to hire candidates having marketing knowledge and skills. Candidates who have desired skills can check the eligibility Criteria, qualifications, and responsibilities required by the company. Candidates having a dream to work in digital platforms can start applying for the job. Hiring process is going on in Genpact. So what are you waiting for??

Go and start applying for the job.

About Genpact:-

Genpact is a global professional firm that provides services in finance and accounting, collection and customer services, IT infrastructure and management, insurance, analytics, application etc started in 1997 with general electrical. Genpact headquartered in New York City, New York. Genpact has more than 77000 people working for them in 20 different countries. Genpact is creating digital transformation that happens everywhere.

Company Name: Genpact

Company website:

Industry Type: Analytics/ KPO/ Research

Role: Campaign Management

Department: Marketing and Communication

Salary: Not Disclosed

Qualifications:  Graduate

Key skills: Email marketing, Digital marketing, Campaign management, demand generation, lead generation.


  • Create scalable marketing programs, campaign.
  • Marketing campaign specialists need to create email for marketing.
  • Launch and optimize campaign.
  • Create independent platforms to implement marketing strategies on different social media platforms.
  • Brand awareness programs and marketing events for promotional offerings.
  • Analyse, collect and report all the databases from online platforms.
  • Support and collaborate with the sales team to improve the marketing and bring desirable results by generating leads.

 Role and Responsibilities:-

  • Coordinate with the client to prepare and launch email campaigns (from campaign assets development to performance analysis) using our marketing automation tool
  • Setup and launch Webinars using platforms, (such as On24 / GotoWebinar) following our multi-step model from invite to follow-up
  • Setup and launch Email Nurture Campaigns Using Marketo with multiple streams and triggers using automation methodology and best practices
  • Consult with client and advice best practices to drive lead generation efforts
  • Delivering reports and presentations for campaign success evaluation
  • Optimizing materials for campaign tracking and attribution (UTM, Bizible, GTM)
  • Developing optimized html landing pages and emails for mobile/desktop viewing
  • Launch campaigns using A/B tests, and promotions that succeed through email and online platforms.
  • Measure results and optimize the nurture tracks for various segments to convert leads to customers
  • Data management according to GDPR/CASL compliance standards.

Eligibility Criteria:-

  • Good verbal and written communication skills.
  • Must have knowledge about different applications on social media platforms.
  • Effective problem solving skills.
  • Expertise in apps and their functionality.

Qualifications Required for Genpact 2022 job:-

  • Graduates and Freshers are eligible for the job.
  • Must have a diploma or other technical background that includes analytical skills.
  • Deep understanding in Business strategies.

Documents required:-

  • Identification requirements such as Adhar card, PAN Card, driving license, passport.
  • All marksheets and certificates of academic qualifications.
  • Graduation degree certification and any courses certification.
  • Updated resume.
  • Passport size photograph.

Links to visit the official website of Genpact




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